The advent of the internet in the 1990s marked a significant shift for businesses, as it opened up a world of digital possibilities for improving operations and creating new value. The Internet provided a new platform for companies to both innovate and improve their operations. Through the use of digital solutions, businesses have been able to enhance customer experiences, increase collaboration, expand distribution channels, increase automation, and optimize value chains. Additionally, the rise of cloud-based software and the use of microservices and APIs have provided building blocks for entrepreneurs to create and launch more innovative solutions.

However, we still haven't seen the same magic moments within B2B software as we have seen in the consumer fields, with products like Spotify or Netflix.

Despite the advancements in technology, many businesses continue to operate using outdated organizational principles and processes from previous centuries. They tend to have siloed structures and rely on intuition and consensus for decision-making rather than utilizing automation and real-time data. Employees often continue to use manual processes for tasks such as creating content in emails, presentations and meetings. Most businesses simply don't use the best available technology. Most businesses are slow.

At Skyfall, we believe the Nordic region, with our digital mature workforce and high labor cost, has the potential to produce some of the planet's most exciting B2B SaaS startups.

The domain of business productivity software is vast. We continuously scan the landscape for promising startups and are particularly interested in companies that are developing innovative solutions for industrial applications, digital safety and compliance, data analysis, and new ways of working, both within administrative, professional and creative fields. Also, we look closely for B2B focused startups within our other fields of interest, like climate technology or next generation ecommerce. 

We are especially excited about the potential of artificial intelligence (AI) and machine learning as drivers for the next wave of business productivity. Recent advancements are mind-blowing, and will fundamentally impact organizations of all sizes. AI will revolutionize how companies approach tasks such as writing code, producing text, creating images and video, and even generating new ideas. New jobs and new industries will be created as a result. The impact of innovations boosted by AI will be a game changer. Businesses utilizing such software will outperform their peers, creating winners and losers in an order of magnitude.

The magic moments of business productivity software is right around the corner. 

Skyfall are searching for founders creating these moments.

Business-to-business software-as-a-service (“B2B SaaS”) has been a significant source of value creation for companies the last 20 years. However, there has yet to be a similar level of disruption and innovation in the B2B sector as in consumer-facing industries. We think that is about to change.